Privacy policy

Privacy Policy

Last updated: July 10, 2025

Red, White, & Steel (“we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you—the customer—with a curated shopping experience. Our Services are powered by Shopify, which enables us to deliver these offerings. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services.

In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, use, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” refers to data that identifies, relates to, or could reasonably be linked with you or another individual. It does not include anonymized or de-identified information. Depending on how you interact with us, your location, and applicable law, we may collect or process the following categories:

  • Contact details – Name, billing and shipping addresses, phone number, and email address.

  • Financial information – Payment card numbers, account details, transaction history, and payment confirmations.

  • Account information – Username, password, security questions, preferences, and settings.

  • Transaction details – Items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled.

  • Communications – Information you provide in customer support interactions or other messages.

  • Device information – Browser, network data, IP address, and device identifiers.

  • Usage data – Activity logs showing how and when you interact with the Services.

Sources of Personal Information

We collect personal information from:

  • You directly, when you create an account, place an order, or contact us.

  • Your device, through automated technologies such as cookies.

  • Service providers, who assist in delivering our Services.

  • Business partners and third parties, as permitted by law.

How We Use Your Personal Information

We may use personal information to:

1. Provide, Tailor, and Improve the Services

To process payments, fulfill orders, personalize your experience, manage your account, send updates, and facilitate returns or reviews.

2. Marketing and Advertising

To send you promotional messages by email, SMS, or mail, and show ads based on your past purchases or interactions.

3. Security and Fraud Prevention

To authenticate users, prevent fraud, ensure safe shopping, and respond to potentially harmful activity.

4. Customer Support

To communicate with you, provide assistance, and maintain our customer relationship.

5. Legal Compliance

To meet legal obligations, respond to law enforcement, enforce policies, and participate in litigation when required.

How We Disclose Personal Information

We may disclose your information in the following cases:

  • To Shopify, and other vendors supporting operations (e.g., payments, shipping, data analytics).

  • To marketing partners, for advertising based on your interaction with our Services and other websites.

  • At your direction, such as when you use social media login integrations or request specific actions.

  • To affiliates, or as part of corporate restructuring (e.g., merger, bankruptcy).

  • For legal and safety reasons, including subpoenas, enforcement of rights, and protecting users.

Relationship with Shopify

Shopify hosts our store and processes data necessary to operate it. Shopify may also use data from your interactions across its network of merchants to offer enhanced features and services. In such cases, Shopify is responsible for the processing of your personal information, and you may exercise your rights directly through them.

For more information, please visit the Shopify Consumer Privacy Policy and Shopify’s Privacy Portal.

Third-Party Sites and Links

Our Services may link to third-party platforms not controlled by us. We are not responsible for the privacy or security practices of those sites, nor do we endorse their content. Be cautious when interacting with third-party platforms, including social media widgets.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from minors. If you believe a child has submitted personal data to us, please contact us to request its deletion.

Security and Data Retention

While we implement security measures to protect your information, no system is impenetrable. We encourage you not to share sensitive data over unsecured channels.

We retain personal information only as long as necessary for business, legal, or contractual purposes.

Your Rights and Choices

Depending on your jurisdiction, you may have rights including:

  • Access / Know – Request information we hold about you.

  • Delete – Ask us to remove your personal information.

  • Correct – Update inaccurate or outdated information.

  • Portability – Receive your data in a transferable format.

  • Opt-out – Stop certain uses, such as targeted advertising or data sharing/sale.

You may also manage your communication preferences by using the unsubscribe link in promotional emails.

If your browser sends a Global Privacy Control (GPC) signal, we will treat that as an opt-out request for targeted advertising on that device or browser, where applicable.

We do not recognize “Do Not Track” signals outside of GPC.

To exercise your rights, contact us at the email or address below. We may verify your identity or require authorization documentation for agent-submitted requests.

Complaints

If you believe your data has been mishandled, contact us at the address below. You may also lodge a complaint with your local data protection authority.

International Data Transfers

Your information may be stored and processed outside your country. For data transfers from the EU or UK, we rely on Standard Contractual Clauses or equivalent safeguards, unless a country is deemed to offer adequate protection.

Changes to This Policy

We may update this policy periodically to reflect legal or operational changes. The latest version will always be posted here with the updated date.

Contact Us

If you have questions or wish to exercise your privacy rights, please contact us at:

📧 jerry@redwhiteandsteel.biz
📬 7215 Big Valley Court, Colorado Springs, CO 80919, USA